Got Publicity Stunt? PMS Milk Ad gone bad

Those clever people who came up with the “Got Milk?” campaign, seem to have egg on their faces instead of the popular milk mustache. The group is known as The California Milk Processor Board, which recently came up with a new ad campaign expounding the virtues of milk in aiding the effects of PMS.

But wait. They didn’t just say “milk does PMS good.” No, they tried to be comedians and ended up leaving a bad taste in some people’s mouths. Bad taste + milk. Doesn’t really seem like a great strategy.

The Board created a website entitled “Everything I do is wrong,” and posted pics of mournful men holding out milk as if it were a peace offering.

To some, it portrayed men as the “real” sufferers of PMS. The Board said it was poking fun at men, but women, who actually suffer from the pain, discomfort, and mood swings associated with premenstrual syndrome, may not particularly enjoy being painted as crazy people or monsters. I mean, those guys looked pretty scared, and hey, everything they do is wrong, right?

Premenstrual syndrome is a very real issue faced by many women. Some common symptoms include cramping, headache, backache, tenderness, bloating, fatigue, insomnia, anxiety, and of course the catchall irritability.

Perhaps the worst part is that milk is not really some miracle cure for PMS, and certainly not in and of itself.

The ad campaign was considered humorous by some, but many found it tacky or even offensive. But alas, no publicity is the only bad publicity, so although the ad has been canceled its creators are still getting some mileage out of it.

The “Everything I do is wrong” site has now been changed to “Got Discussion?” if you’d like to see what all the fuss is about. See what you think and feel free to comment below.

Video Games: The Stigma of Gaming

There are very strong opinions about video games. Phrases like video game addiction are thrown around a lot. While there are cases of it, to be sure, the general idea of it tends to give gamers a bad name.

Whether you do console games or play on the computer, moderation in gaming is of course important. Video games can be rather addicting, and no gamer really denies that. The question is whether or not it is a true "addiction" for most players. It can be, in extreme cases, but not everyone who chooses a video game as his or her hobby is an "addict."

If you think about it, playing an MMORPG (massively multiplayer online role playing game) like World of Warcraft or Rift is no worse than watching TV. In fact, TV is probably worse in some cases, because it tends to be mindless entertainment. We've all heard parents say, "Turn off that TV before your mind turns to mush!"

Many watch TV for just as long or longer than their counterparts play video games, yet not every TV watcher is considered a couch potato. So, why the stereotypical stigma for gamers?

Video games are interactive, and most require at least some thought and effort. MMORPGs also have the added benefit of social interaction with other players (not that every interaction is socially acceptable, mind you, as some people become internet tough guys when they can hide behind a computer). There are however, many friendships made online.

Games have also been shown to increase hand-eye-coordination and video games that require a good deal of in-depth character progression also require critical thinking, problem solving, organization, team play, strategy, and math, for success.

TV only requires you to stare at the screen in most cases.

There are certainly negative aspects of gaming, but it seems that too often people pounce on those and ignore anything positive.

It is easy to get sucked in and to spend too much time playing, but it is each individual's responsibility to keep things in perspective. As with anything else, moderation is the key. No one wants to become (or see anyone else become) a gamer horror story. It's a matter of common sense and keeping priorities in order.